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Elaine Tay is an accomplished E-commerce Merchandising Specialist currently working at Castlery since July 2022. Previously, Elaine served as a Channel Management Executive at UrbanFox, managing key accounts for electronic and FMCG brands including LG and P&G while overseeing digital sales channels and executing marketing strategies. Prior experience includes roles as an Event Assistant at Marina Bay Sands and People & Props Pte Ltd, where Elaine coordinated significant events and promotions. Earlier experience involves an internship at ENGIE Services Singapore, enhancing procedural efficiency in training engineers. Elaine holds a Bachelor’s degree in Business Management from RMIT University and a Diploma in Electrical Engineering from Ngee Ann Polytechnic.