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Fareed Siddiqui is an accomplished professional in the beverage industry, currently serving as the Director of Packaged Beverages at Casey's since August 2023. Prior to this role, Fareed Siddiqui spent over two decades at 7-Eleven, where responsibilities included Senior Product Director for Non-Alcoholic Beverages, achieving significant growth in a multibillion-dollar sector, and overseeing sales planning and merchandising strategies as Senior Director of Field Merchandising. Additional roles at 7-Eleven encompassed Zone Leader, Acquisition Integration Director, Category Manager, Market Manager, and Merchandising Manager, demonstrating comprehensive expertise in operations, financial management, product strategy, and team leadership. Fareed Siddiqui holds a Bachelor's Degree in Business Administration from Oklahoma State University.