Hélida Pires is an experienced marketing professional currently serving as Coordenadora de Marketing at Casa Publicadora Brasileira since July 2019, focusing on digital marketing strategies and e-commerce campaigns. Prior to this role, Hélida held the position of Coordenadora de Marketing Digital at Superbom Alimentos and worked as an Analista de MÃdias Sociais at Agência Arpejo, where responsibilities included customer relations, digital account management, and content planning. Earlier in the career, Hélida gained production experience as a freelancer with Paz Online Produções and worked at Unasp - EC/Núcleo Produtora in the production of institutional videos. Hélida holds a Bachelor's degree in Communication Social, Advertising from Centro Universitário Adventista de São Paulo, a Technical Course in Radio and TV from Rádioficina, and is pursuing an MBA at USP/Esalq, expected to complete in November 2024.
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