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Alex Carmichael is a seasoned marketing professional with extensive experience in the automotive industry. Currently serving as the Global Creative Lead and Commercial Content Lead at carwow since January 2022, Alex is responsible for leading the company's commercial content proposition, collaborating with various automotive brands. Prior to this role, Alex worked as a Senior Marketing Manager at Caura, where marketing strategies were developed and implemented. Alex's earlier experience includes positions as a Social Media Marketing Specialist at Carms, a Social Media Manager at Car Throttle, and various roles in retail and bar staff. Alex holds a degree in Business Management from Oxford Brookes University, which was completed in 2015.