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Alan Lawson has a strong background in marketing and business development. Alan is currently working as Head of Marketing at Cartwright King Solicitors, where they are responsible for marketing strategy, implementation, research, and knowledge management. Prior to this role, Alan held similar positions at AWH Solicitors, Slater and Gordon Lawyers (UK), and Fentons Solicitors LLP. Alan has experience in client marketing communications, advertising, PR, e-commerce, and ensuring a strong return on investment from marketing initiatives. Alan also has previous experience in business development and sales, including managing a team and setting up a corporate sales department at Linguaphone.

Alan Lawson attended The University of Salford from 1993 to 1996. The specific degree and field of study during their time at the university are not provided. However, in December 2019, they obtained a certification from Google, known as Google Ads Certified.