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Firda Annisya Toni currently serves as Sales Team Lead at Cartrack since September 2024. Previously, Firda worked as a Strategic Sales Manager at Shipper from November 2022 to October 2024, focusing on strategic partnerships, company acquisition guidelines, and customer needs research. Prior experience includes a role in Business Development for B2B Partnership at EKRUT, a position in Business Strategy & Revenue Management at GudangAda, and a Quality Assurance Specialist at WEBARQ. Firda began a career in business development at Permata Bank. Firda holds an MBA from Institut Teknologi Bandung and a Bachelor's degree in Management Information Systems from Universitas Multimedia Nusantara, along with a Summer Programme at Guangdong University of Foreign Studies.