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Matt Gower is a seasoned professional in customer intelligence and marketing strategy, currently serving as the Head of Customer Intelligence at Cartology, part of the Woolworths Group, since May 2021. Previous experience includes leadership roles at News Corp Australia, where Gower pioneered a market intelligence program, and Mindshare, where Gower developed communication strategies for high-profile clients. Gower's extensive career also includes positions at ZenithOptimedia, BlackBerry, Spark Foundry, BT, and Initiative, demonstrating a strong ability to lead teams, drive data-driven insights, and influence commercial outcomes across various sectors. Gower holds a Bachelor of Social Science in Media and Cultural Studies from the University of Birmingham.