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Carla Bastone is an experienced marketing professional with a strong background in brand activation and trade marketing. Currently serving as a Senior Marketing Integration Manager at Cartology, part of the Woolworths Group, since July 2019, Carla previously held the position of Integration & Sales Activation Manager. Prior to this, Carla worked at Woolworths Group as a Category Marketing Manager. Carla’s experience also includes several roles at PPG Industries, where the positions held encompassed Channel Marketing Manager ANZ and Brand Activation Manager for both retail and trade. Additionally, Carla contributed to Darrell Lea Chocolate Shops Pty Ltd as a Trade Marketing Manager and began their career at Campbell Arnotts, where roles included Trade Marketing Associate, Category Analyst, and Field Communications Executive.