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Laurine Geistel possesses extensive expertise in category management and sales support, currently serving as Category Manager for off-shelf activations at Carte Noire since October 2019. In this role, Laurine oversees market analysis, activates management, and strategic recommendations, while also engaging in supplier management and collaboration across various teams. Previous experience includes sales support responsibilities, operational implementation of merchandising campaigns, and category management for multiple retail points as a Sector Manager. Prior to Carte Noire, Laurine worked as a Sector Manager at LÉA NATURE, managing a client portfolio and developing product assortments. Laurine holds advanced degrees in Distribution and Sales from the Conservatoire National des Arts et Métiers, solidifying a strong foundation in commercial operations and marketing.