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Edwin Lau is a seasoned sales and revenue operations professional with extensive experience in driving organizational growth and optimizing processes. Currently serving as a Sales Operations Manager at Carta since June 2021, Edwin previously held the position of Revenue Operations Manager at HIRETUAL, where significant contributions included moving revenue and customer teams to Salesforce and managing complex sales processes. At SmartRecruiters, as a Sales Operations Analyst, Edwin played a pivotal role in scaling the organization from $3M to over $15M in annual revenue by revamping internal processes and optimizing Salesforce CPQ. Edwin's early experience includes a marketing internship at RemitHome Corporation, focusing on competitive analysis and branding development. Edwin holds a Bachelor's degree in Marketing from the University of San Francisco and studied at Diablo Valley College prior to that.