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The Marketing and User Acquisition team at Carry1st is responsible for developing and executing strategies to attract, engage, and retain players in the African mobile gaming market. This team leverages data-driven insights, creative content, and community engagement to optimize user acquisition campaigns and enhance brand visibility, ensuring that both new and existing titles resonate with local audiences. By fostering partnerships and driving innovative marketing initiatives, they play a crucial role in expanding the reach and impact of Carry1st’s portfolio.