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Sophie Neron is a seasoned digital analyst with extensive experience in ecommerce and web analytics. Currently serving as a Senior Digital Analyst at Carrefour since June 2016, Sophie specializes in the performance management of Carrefour France's digital assets, both on web and app platforms, within an omnichannel commerce framework. Previous roles include Digital Analytics Manager at Carrefour.fr and Web Analytics Manager at Rue Du Commerce, where Sophie focused on understanding consumer behavior and optimizing site effectiveness through traffic measurement, A/B testing, and KPI identification. Additional experience includes responsibility for web analysis at Boulanger, performance measurement at Quelle La Source, and digital marketing at Leroy Merlin and Micro Application. Sophie holds a DESS in Marketing from Université de Tours and a Maitrise de Science de Gestion with a specialization in Marketing from IAE Tours Val de Loire.