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Cecilia Guijarro Ruiz is an experienced professional specializing in UX data analysis and digital project management, currently serving as Responsable UX Data Analyst & CRO at Carrefour since July 2022. Prior to this role, Cecilia held various positions at Selectra, including Digital Project Manager for solar energy and security systems, where responsibilities encompassed digital strategy design, KPI tracking, and project risk management. Cecilia's background also includes experience in web marketing, SEO, and digital marketing from roles at Spigraph and as an Account Manager at Incentive Europe. Academic qualifications include a Master's Degree in Marketing Management from Universidad Autónoma de Madrid, a Master's Degree in Big Data and Data Science from Universidad Complutense de Madrid, and a Bachelor's degree in Advertising and Public Relations from Universidad de Valladolid. Additionally, Cecilia has a background in music, having studied piano at Conservatorio Profesional de Música de Cuenca.