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Carla L. is a skilled professional in digital marketing and paid media acquisition, currently serving as Manager Acquisition Paid Media at Carrefour since December 2020, where responsibilities include managing media campaign performances across social and display channels. Previously, Carla held the role of Social & App Performance Lead at Carrefour and worked as Account Manager Programmatique at BackInApp, focusing on app retargeting strategies. Additional experience includes community management at La Fabrique du Chill and banking advisory at CIC, alongside early roles in digital communication at Digital Immersion. Carla possesses advanced educational qualifications, including a Mastère Spécialisé from SKEMA Business School and a Master's degree from Paris School of Business.