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Alex Efthymiou is a seasoned professional with extensive experience in client success and business development across various sectors. Currently serving as Regional Director and Director of Client Success at CARMA since April 2017, Alex leads the MENA Client Success department, ensuring effective service deliverables for a diverse client base. Prior roles include Account Director at CARMA, where leadership in new business initiatives and client success was emphasized, and Senior Business Development Manager at Diffusion PR. Alex's career also includes positions at Kantar Media, Sword Security Group, Business Systems (UK) Ltd, and Arcadia Group Ltd, demonstrating a strong background in sales, client management, and team leadership. Alex holds a BA (Hons) in Business Management (Marketing) from the University of Westminster.