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Sophie Baker is an experienced professional in the beverage and media industries, currently serving as the Innovation Manager for RTD & Cider at Carlton & United Breweries since July 2021. Previously, Sophie held roles including Brand Manager for Corona & ABI Brands and Digital Planner within the same organization. Prior to joining Carlton & United Breweries, Sophie worked at Mindshare from June 2017 to July 2021, progressing from Media Assistant to Manager. Earlier experience includes a position as Account Executive at Cyclone Creative in Melbourne. Sophie holds a Bachelor’s Degree in Professional Communications from RMIT University, earned between 2014 and 2016.