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Eliza Alsop is a seasoned professional with extensive experience in trade activation and human resources. Currently serving as the Senior Trade Activation Manager for Carlton & United Breweries, Eliza leads strategic planning and digital marketing initiatives aimed at driving growth in the On Premise sector. Previous roles include Trade Activation Manager and Human Resources Business Partner at Carlton & United Breweries, where Eliza executed business strategies and fostered talent development. Eliza also garnered leadership experience as a Store Manager at Bean Squeeze and completed internships in marketing and human resources at MAD Incubator and Futuris Automotive. Eliza holds a Bachelor of Commerce in Human Resources Management and Marketing from Deakin University.