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Brendan Waycott is an accomplished professional with extensive experience in sales and marketing across various industries. Currently serving as the Sales Capability and Project Manager at Carlton & United Breweries since June 2016, Brendan focuses on enhancing existing practices and driving excellence in future endeavors. Previous roles include Market Activation Manager, where Brendan ensured successful execution for sales teams, and Account Director at Buzz Products, leading innovative IoT product initiatives. Brendan has held significant positions at Diageo Australia, including Customer Marketing Planner and Events, Sponsorship & National Caterer Account Manager, achieving notable revenue and profit growth. Brendan's career began as a Television and Video Producer at Digital Impact Productions, complemented by a Master of Marketing from Monash University and a Bachelor of Arts in Television Production from Charles Sturt University.