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Alex Lam is an experienced Shopper Marketing Manager currently at Carlton & United Breweries since January 2022, overseeing integrated marketing communications and new product development. Previously, Alex held the role of Shopper Activation Manager at Fonterra, where strategic planning and implementation of a $6m+ co-op budget were key responsibilities. Earlier positions included Shopper Marketing Executive, Category Manager for Unilever UK, and various roles at Mars including Category Insights Analyst. Alex's educational background includes a Bachelor of Commerce Honours in Marketing and a Bachelor of Commerce with a double major in Management and Marketing from The University of Auckland, alongside a National Diploma in Architectural Technology from Bay of Plenty Polytechnic.