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Matthew Reiter has extensive experience in product management and merchandising across multiple companies. Currently serving as the Sr. Vice President of Product and Procurement at Caribou Coffee, Matthew has held various roles including Vice President of Merchandising and Product, and Sr. Director of Merchandising and Product. Prior to Caribou Coffee, Matthew worked at PwC as a Manager in the Advisory - Retail and Consumer Practice, and gained retail expertise at Amazon as Buying Manager for Jewelry. Additionally, Matthew held several positions at Target, culminating in roles such as Director of Merchandising for Housewares and Sr. Buyer for Toys, along with a position as Buyer for Movies.