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Nicole Peterson is a seasoned data analyst with over a decade of experience in business data and research management. Currently serving as a Sr. Business Data Analyst at CARFAX since September 2012, Nicole focuses on data quality analysis and project management for software development integration. Previous roles include Research Manager at the Global Business Travel Association, where Nicole managed internal research and streamlined survey tools, and Senior Research Analyst at Rockbridge Associates, specializing in a variety of research sectors. Early career achievements include contributions as a Market Research Associate at Yankelovich, focusing on needs-based segmentation and healthcare research. Nicole holds a Bachelor’s degree in Business Administration with a concentration in Marketing from James Madison University.