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Sheri is the strategic marketing mind behind the CareFinders brand. A legend in the advertising industry, she now brings a deeply intuitive and insightful mind to the home care category. Prior to joining CareFinders in 2015, Sheri spent 35 years in advertising. She helped found Gotham Inc., (division of McCann Worldgroup) and served as its President for 21 years, retiring as CEO at the end of 2014. She helped build brands like Maybelline, E*TRADE, Lindt Chocolate and MasterCard.