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Bobby Ali is an experienced executive with a robust background in sales and marketing within the sporting goods and apparel industries. Currently serving as Director at Cardo Systems, Ltd since October 2020, Bobby previously held the position of Vice President of Sales at Outdoor Tech® from September 2013 to May 2022, where responsibilities included international distribution and product planning. Bobby's earlier experience includes roles as Director of Sales/Marketing at EVS Sports, where management of domestic and international business was a key focus, and various positions at Alpinestars, including Sales Manager and Brand Manager for multiple product lines. Additionally, Bobby managed international distributors for Oakley from January 2004 to January 2007. Bobby holds an MBA from the Rady School of Management at the University of California, San Diego, and a Bachelor of Science in Business Administration from San Diego State University.