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Mallory Qualls has a strong background in analytics and insights, with their most recent role being Senior Director at Merkle | Cardinal Path. Mallory has held various positions within the company since 2014, including Director, Associate Director, Manager, and Senior Consultant. Prior to their role at Merkle | Cardinal Path, Mallory worked as a Freelance Research Analyst at Mallory Qualls Consulting, where they conducted interviews and provided consultation on effective communication methods. Mallory also has experience as a Teaching & Graduate Assistant at the School of the Art Institute of Chicago, where they assisted professors with various projects and automated student evaluation forms. Mallory's earlier experience includes working as an Account Manager at Paramount Acceptance and as a Founding Member of The Utah Photographic Arts Council, where they handled public relations and organized meetings.

Mallory Qualls received a Bachelor of Fine Arts degree in Photography and Digital Imaging from the University of Utah, where they studied from 2004 to 2009. Mallory then pursued a Master of Arts degree in Arts Administration and Policy from the School of the Art Institute of Chicago, completing their studies from 2011 to 2013. In addition to their formal education, Mallory has obtained a certification in Google Analytics IQ in December 2014, although the institution granting the certification is unspecified.