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Ruchi Patel is an experienced marketing professional specializing in paid media and search engine marketing (SEM), currently serving as Associate Media Director at Cardinal Digital Marketing since January 2022. Ruchi's expertise includes managing substantial SEM accounts, optimizing bids, and driving lead generation through data-driven analysis. Previous roles encompass Paid Media Specialist at Schiefer Chopshop, Associate Media Manager at 360i, and various internships in data analysis and project development across respected organizations, including the International Finance Corporation and Cummins India Ltd. Ruchi holds a Master of Science in Analytics from the Georgia Institute of Technology, a Post Graduate Diploma in Rural Management from the Institute of Rural Management Anand, and a Bachelor of Technology in Computer Engineering from CHARUSAT.