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Pavithra Nanayakkara is a seasoned digital marketing professional with extensive experience in various managerial roles. Currently serving as Digital Marketing Manager at Abans Group Sri Lanka and a Visiting Lecturer in Digital Marketing at both Cardiff Metropolitan University and the Digital Marketing Institute, Pavithra has a solid foundation in academia. Previous positions include Manager Digital Marketing at McDonald's Sri Lanka, where strategic development and customer journey optimization were key responsibilities, and roles at ODEL PLC and Zion Holdings, focusing on digital media strategy and brand development. Educational qualifications include a Master's degree in Business Analytics from Robert Gordon University, a Post Graduate Diploma in Marketing from the Sri Lanka Institute of Marketing, and a Bachelor of Science in Marketing Management from the University of Plymouth.