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Shelby James has a long and varied work experience. Shelby began their career in 2012 as the Assistant Director of Marketing and Business Development for Broccoli City X Cabbage Family, where they were responsible for sponsorship acquisitions and B2B relationship development. In 2016, they joined Pendragon North America as a Regional Product Specialist, where they ensured clients fully understood the features, paperwork, warranty, and service schedule of their new Land Rover or Jaguar. In 2020, they became the Regional Operations Manager for RepairSmith. In 2021, they joined CarBlip as an Account Executive. In 2022, they were the Express Service Manager for Santa Monica Chrysler Dodge Jeep Ram and the ISP Program Manager for Wrench, Inc. In 2019, they founded NSJ Automotive Consulting.

Shelby James attended Hamilton Highschool from 2008 to 2012. From 2019 to 2020, Shelby attended UEI College, studying Automotive Engineering Technology/Technician. Shelby also holds a Section 609 EPA Certification from the US Environmental Protection Agency (EPA).