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Jose Tafner is a seasoned financial executive and co-founder of Car10, a technology start-up focused on automating solutions for the automotive repair industry in Brazil. With extensive experience in finance and management, Tafner has held key positions including VP Finance and Group Controller at Johnson Controls and CFO roles at Kellogg Company for Europe, UK, and Canada, overseeing significant business units and providing strategic finance direction. Prior to these roles, Tafner served as an independent consultant, specializing in controllership, business integration, and strategy. Tafner's career began at Arthur Andersen Business Consulting, where expertise was developed over more than a decade. Educational background includes a degree in Finance and Economic Science from FAAP - Fundação Armando Alvares Penteado.