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Alejandra G. is a skilled marketing professional with extensive experience in research and insights analysis, product marketing, and regional marketing coordination. Currently serving as a Research & Insights Analyst at Capture Intelligence since November 2022, Alejandra previously held roles including Product Marketing Specialist at Telefonica and Regional Marketing Analyst at LatinAlliance Abogados. Key achievements include executing comprehensive market research studies across various industries at Kantar, developing the first marketing plan for Don Arce Restaurant Chain, and leading cross-functional projects focused on brand growth and customer engagement. Educational qualifications include a Bachelor's degree in Marketing, a Certificate in Business Analytics from Harvard Business School Online, and a Postgraduate Degree in Business Intelligence.