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Erik Harte currently serves as the Director of Creative Strategy at Captiv8 since January 2023, bringing extensive experience in the digital media landscape. Previously, Erik worked at Snap Inc. for nearly six years, where roles included Enterprise Brand Strategy Lead for Tier 1 Partners, US Creative Strategy Tech Vertical Lead, Senior Creative Strategist, and Creative Strategist. Throughout these roles, Erik focused on brand strategy, augmented reality, and creative media solutions for major advertisers. Prior to Snap Inc., Erik held various positions at IGN Entertainment, culminating in Senior Director of Branded Video, where there was a strong emphasis on executing engaging marketing campaigns and integrated video content. Erik began a career in videography at Cybis Communications and holds a degree in Advertising and Public Relations from the University of Central Florida.