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Diane C. Atia, MBA, currently serves as the Director of Business Development and Makeup Lead at Capsum since 2020. Before this role, Diane held positions including Director of Account Development at Intercos, where key account management for major North American clients and achieving significant sales targets were emphasized. Experience also includes leadership roles at Weckerle Cosmetics and Whole You, focusing on sales management, brand development, and client relationship cultivation. Early career experience encompasses positions at Expedia, Coca-Cola Refreshments, and Technical Source & Engineering, which provided a strong foundation in market management, sourcing, and stakeholder engagement. Diane holds an MBA from California State University, Long Beach, and a BA in Business Marketing from Cal State Fullerton.