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Paloma Leite Costa is a highly skilled marketing professional with extensive experience in performance marketing, project management, and digital media analysis. Currently serving as the Performance Marketing Lead at CapsLock, Paloma leads a dedicated team focused on generating leads for the home renovation sector in North America. Previous roles include Performance Marketing Specialist and Digital Media Analyst in various sectors, with expertise in Google Ads, Meta Ads, and campaign optimization. Paloma's educational background includes a Master's in Administration with a focus on Business and Marketing, complemented by multiple certifications in UX Research, Front-end Development, and Leadership.