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Natalya Zhdanova is a seasoned professional with extensive experience in account management, client success, and event strategy across various sectors. Currently serving as Account Manager and Client Success Manager at Cappfinity since January 2021, Natalya helps businesses assess authenticity to connect with the right companies and individuals. Prior roles include Senior Relationship & B2B Events Manager at Worldwide Business Research, where achievements included significant revenue growth and award recognition, and Market Research & Analysis roles focusing on North American and European markets. Natalya holds a Master’s degree in Management from the University of Glasgow and has completed additional studies in entrepreneurship and economics.