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Caitlin Crowie is a marketing professional with diverse experience in various roles, including Lead: Marketing Portfolio for Value-Added Services and Live Better Loyalty Programme at Capitec. Previous positions include Associate Manager: Digital at Sumitomo Rubber South Africa (Pty) Ltd., Social Media Coordinator at Hollywoodbets, Social Media Manager at Tellytrack, and Digital Marketing Officer at Gold Circle. Caitlin holds a BA Honours in Strategic Brand Communication from Vega School and a Bachelor of Arts in Marketing and Media Studies from the University of KwaZulu-Natal.