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Jim Clinton, PhD, is an experienced Principal Data Scientist at Nielsen since April 2017, specializing in Streaming Measurement strategy and leading mixed methods research initiatives. Previous roles include Lead Data Scientist, where Jim oversaw a team and collaborated with stakeholders to enhance qualitative research, and Senior Data Scientist, focusing on updating proprietary methodologies. Prior to Nielsen, Jim worked as a Survey Operations Analyst at NORC at the University of Chicago, where responsibilities included performance metrics production and staff management. Jim holds a PhD in Cognitive & Instructional Psychology from Northern Illinois University, an MS in Cognitive Behavioral Science & Quantitative Psychology from Illinois State University, and a BA in Psychology & Biology from Augustana College.