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Prabhavathy Muthukumar is a Digital Marketing Analyst at CloudNow Technologies since January 2023, with a diverse background in digital marketing roles. Previous positions include Search Engine Marketing Analyst at Social Ants (Hemas Ltd) and Performance Marketer during freelancing engagements. Prior experience encompasses work as a Digital Marketing Strategist at TekClan and a Digital Marketing Executive at CMO Axis, where responsibilities involved website analysis, content optimization, and campaign management across various platforms. Prabhavathy has also worked with FULL CREATIVE LIMITED and LOCSEA SOFTWARE DEVELOPMENT PRIVATE LIMITED. Educational qualifications include a Post Graduate Diploma in Technical Writing from Symbiosis Centre for Distance Learning and a Bachelor of Engineering in Computer Engineering from Thangavelu Engineering College.