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Luise Hotzel is a UX Content Strategist at Capgemini, specializing in designing and implementing content strategies that align with client business objectives while prioritizing user needs. Previous roles include serving as a Content Strategist at Madden Media, where Luise crafted advertising campaigns for West Coast destinations, and as a Senior Content Designer at Meta, enhancing advertising tools for top advertisers. Luise's experience encompasses various content strategy positions at Ideoclick, where contributions included creating algorithm-optimized content for major brands, and leading content initiatives at Unilever focused on localization and user engagement. With a diverse background in marketing and advertising, supported by degrees from Escola Técnica Estadual Adolpho Bloch and UFF - Universidade Federal Fluminense, Luise combines content strategy expertise with a strong commitment to social inclusivity.