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Nicci Groenmeyer is an experienced Ecommerce Manager at Cape Union Mart Group since April 2023, focusing on digital strategies and content creation. A freelance writer since September 2011, Nicci specializes in crafting engaging and creative content across numerous topics. Previous roles include Head of Content at Valenture Institute, where responsibility involved developing targeted content marketing strategies, and Content Manager positions at Zando and Superbalist.com, overseeing copywriting and content planning for various platforms. With a Bachelor's Degree in English Literature and Communication Sciences from the University of South Africa, complemented by multiple certificates in digital marketing skills, Nicci brings a well-rounded expertise in content and strategy development within the ecommerce sector.