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Aoife Doherty is an experienced Senior Product Manager currently overseeing Salesforce Marketing & Service Cloud at Cape Union Mart Group since February 2023. Previous roles include serving as Senior Product Manager at TFGLabs and The Foschini Group, and as Senior Online Trading Manager & Merchandising Project Lead at Selfridges, where responsibilities included leading the online trading efforts and managing a re-platform to Salesforce Commerce Cloud. Aoife began a career in eCommerce as Ecommerce Director at Irish Boutiques, launching its online platform, and has held significant positions at eBay, Mexx, and Sasha, contributing to business development, client growth, and retail management. Educational credentials include diplomas in Human Resources Development and Digital Marketing.