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Rayyan Shahid is a seasoned professional with extensive experience in data analysis and analytics engineering, currently serving as a Senior Data Analyst and Analytics Engineer at Canva since June 2022. Previously, Rayyan worked as a Senior Data and CRM Analyst at DDB Canada, where responsibilities included providing analytical insights for CRM campaigns and conducting ad-hoc analyses using SQL and Google Analytics. Prior roles include Data Analyst positions at SysIntelligence and Radical IT Solutions Pvt Ltd, with a focus on enhancing ad campaign performance and utilizing statistical software for data analysis. Rayyan's academic credentials include a Master’s Degree in Innovation Management & Entrepreneurship from Fox School of Business at Temple University, a Full Stack Web Development Certification from freeCodeCamp, and a Bachelor's Degree in Mechanical Engineering from SDMCET.