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Elisha Gupta is a skilled marketing professional with extensive experience in paid search and digital marketing. Currently serving as a Global SEM Specialist at Canva since September 2021, Elisha manages global paid search campaigns across multiple platforms, focusing on user acquisition and ROI optimization. Previously, Elisha held various roles at Udemy, including Paid Search Marketing Senior Associate and Paid Acquisition Coordinator, where responsibilities included managing campaigns for online courses, B2B lead generation, and executing SEO strategies. Elisha's career also includes experiences as a Business Reporter at California State University-Fullerton and positions in search marketing and digital marketing internships, underscoring a strong foundation in both content creation and analytical tasks. Elisha holds a Bachelor of Arts in Business Administration, Marketing, and Information Systems from California State University, Fullerton, and has furthered education at The London School of Economics and Political Science.