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Joaquin Adsuar is an accomplished professional with extensive experience in the printing and technology sectors. Currently serving as the DS&PP Direct Sales Head at Canon Production Printing since May 2022, Joaquin has previously held leadership roles at Konica Minolta Business Solutions Spain, where responsibilities included managing the national indirect channel from June 2012 to July 2020. Prior positions also include OA Head Printers at Samsung Electronics and national responsibilities for consumables and parts at Lectra. Joaquin began the career as Country Manager for Large Format at DANKA / INFOTEC and initially worked as an economy teacher at NHH. Educational qualifications include a licenciatura in economics from Universidad Complutense de Madrid and a Graduado escolar from Maristas.