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Richa Shah is an experienced marketing professional with a robust background in marketing communication and brand management. Currently serving as the Marketing Communication lead for Canon India's Printer division since December 2019, Richa Shah has successfully strategized and executed various digital and offline campaigns. Prior roles include leading consumer and channel marketing for Canon's Camera division and serving as a Regional Field Marketing Manager at Tata Tele Business Services, where significant demand generation campaigns were developed. Richa Shah has received multiple accolades, including the TTL ICON award for outstanding regional marketing performance and the 'hi-flier' award for national achievements. Previous experience also encompasses project management in B2B sectors at DDB Mudra Group and Bates CHI&Partners, as well as freelance graphic design and marketing consulting. Richa Shah holds a PGDM in Marketing Communication and a Bachelor of Science in Advertising and Consumer Behaviour.