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Justin Lam has a diverse background in sales, marketing, and management roles spanning various companies. Justin began their career at Sears Canada Inc in 1992, working in retail sales and marketing positions before becoming a buyer for consumer electronics. In 2002, they joined Serta Mattress as the Sales Manager for Ontario. In 2004, they moved to Canon Canada Inc, where they held the role of Senior Manager in Marketing until 2008. Justin then advanced to become the Director of Marketing at Canon Canada until 2017, when they were promoted to Senior Vice President & GM - Sales, Marketing, and Service. In 2010, they took on the role of Senior Director in the Consumer Imaging Group at Canon Canada Inc., and in 2012, they became the Vice President and General Manager - Imaging Technologies and Communications Group. Most recently, they hold the position of Executive Vice President at Canon Canada.

Justin Lam attended York University from 1988 to 1991, where they pursued a degree in Economics and Business. Justin obtained a Sp.Hon. degree during their tenure at the university.