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Melissa Santana Green is an accomplished Sales Director with extensive experience in digital media and marketing. Currently at Canela Media since October 2020, Melissa leads sales efforts for a tech company specializing in multicultural audience engagement. Prior roles include Sales Director at Numerator, where Melissa contributed to merging market intelligence solutions, and at 4INFO, driving people-based marketing strategies. Additionally, Melissa served as Sales Director for the Midwest Region at AdsMovil, engaging the Hispanic audience through mobile advertising. Previous experience at Tapestry involved overseeing digital strategy and activation for prominent clients, achieving significant growth in digital spend. Early career roles included digital campaign management at MediaVest, Tapestry, and internship experiences at Initiative Universal Media and Merkley and Partners. Melissa holds a Bachelor of Science degree in Advertising from The University of Texas at Austin.