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Isabel Rafferty Zavala has a diverse work experience spanning various roles and industries. Isabel is currently the Founder and CEO of Canela Media since March 2019. Before that, they were the Founder and CEO of Mobvious, a company dedicated to reaching US Hispanic audiences, where they grew the company to become the #1 in Comscore for reach in digital among Hispanic audiences from March 2016 to February 2019. Prior to that, Isabel served as a VP at Adsmovil, where they were one of the first hires to launch Adsmovil USA and played a crucial role in growing the company from $0 revenue to becoming a leader in the AD tech space from March 2012 to March 2016.

Isabel has also held roles such as Director of Digital National Sales at ImpreMedia, where they led the construction of a more integrated sales approach and managed the national sales team's operations and budgets from May 2011 to March 2012. Isabel has also worked as an Interactive Sales Manager and Account Executive at Entravision Communications from March 2010 to May 2011, where they boosted TV stations' online revenue, formed innovative online programs, and maximized business opportunities.

Earlier in their career, Isabel worked as an Interactive Sales Representative at North County Times from April 2009 to October 2009, where they provided consultative services to customers on online advertising solutions and closed record-breaking sales contracts. Isabel also has experience in sales and customer service at Aluarte from 2006 to 2008.

Isabel Rafferty Zavala obtained their Bachelor of Arts degree in Business/Marketing from California State University San Marcos from 2005 to 2008.