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Zinaida Finarova has had a diverse range of work experience in various industries. Zinaida most recently served as a Team Lead Online Marketing at Smartfrog&Canary, a role that they began in March 2018. Prior to this, Zinaida was the Head of Overseas Business Development and Marketing at Zinc Group Pty Ltd from January 2017 to October 2017. Before that, they co-founded the Feel Great Club in 2016. In 2015, Zinaida worked at nestpick as the Head of SEO & Branding, where they focused on branding and PR initiatives, including the creation of a brand book and press releases. Zinaida also held the position of SEO Manager at nestpick from March 2015 to May 2015. From August 2014 to March 2015, Zinaida worked as an SEO Manager at Rocket Internet AG. Prior to this, they worked at Affinitas GmbH - eDarling, where they held various roles including Business Development Manager Russia and Communications Manager from January 2012 to August 2014 and Customer Care Team Leader, Russia from September 2010 to January 2012. Zinaida's early career included an internship in the Department of International Settlements at Krayinvest Bank from September 2007 to March 2008.

Zinaida Finarova completed their Master's degree in International Economics from Kuban State University (KubSU) between 2003 and 2009. In 2008 and 2009, they also pursued a Master's degree in Business Administration from Hochschule für Technik und Wirtschaft Berlin.