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PJ Rodden is a skilled professional with a background in brand partnership, business development, and copywriting. Currently serving as a Brand Partnership Associate at Canal since June 2023, PJ focuses on enhancing the eCommerce inventory layer with leading brands. Prior experience includes a role in business development at Postscript, where PJ specialized in SMS marketing, and positions at Masterworks as both a copywriter and sales development representative. PJ was also part of the founding team at The Dough, aimed at connecting local businesses with Gen-Z consumers through market intelligence. Earlier experience includes managing food and beverage operations at Caesars Entertainment Corporation and a solid educational foundation from Fordham Gabelli School of Business with a Bachelor of Science in Finance and Management and a high school diploma from The Haverford School.