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Irene Daley currently serves as Vice President of Marketing at Canadian Tire Corporation, overseeing a range of award-winning marketing initiatives, including campaigns such as Canada's Store and Tested for Life in Canada. Prior experience at The Kraft Heinz Company includes roles as Marketing Director, where leadership spanned multi-branded consumer promotions and the establishment of a new content marketing team, and as Senior Manager of Corporate Strategy, contributing to long-term growth through strategic planning. Irene's early career at Kraft Heinz included brand management for prominent products such as Oreo and Toblerone. Irene holds a Bachelor of Commerce degree from Queen's University.