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Alison Simpson is a seasoned marketing professional with extensive leadership experience across various organizations. Currently, Alison serves as the Chief Executive Officer and President at the Canadian Marketing Association, where responsibilities include hosting the CMA Connect Podcast and advocating for the marketing profession in Canada. Alison also holds a position on the Board of Directors at DCM and is a member of the Human Resources Committee. As a member of the Advisory Board for the Master of Management Analytics program at Queen's University's Smith School of Business, Alison collaborates with top companies to guide a leading analytics program. Previous roles include Board Director for the CNIB Foundation, Chief Marketing Officer at Key, and Senior Vice President of Marketing at TMX Group, among others. Alison's career is marked by a strong commitment to digital transformation, brand development, and customer experience across multiple sectors.